Dr. John Dinsmore is a professor of Marketing at Wright State University. His academic research primarily focuses on two areas: financial decision-making and mobile applications. John has provided market research consulting services to many organizations including the John F. Kennedy Center for the Performing Arts, the US Department of Defense, and National Geographic. He has been featured in publications such as Forbes and CIO for his market commentary. John has also authored business cases focusing on strategy and analytics that are taught at universities around the world. He lives in Centerville, Ohio with his wife (Elissa), two sons (Johnny & Owen), and a gigantic rottweiler (Fozzie).